PR can no longer turn its head to blogging. Every day, online publishing makes stronger gains over traditional publishing and most of this is attributed to WordPress, a powerful opensource content management system.
Here at WordPress for Public Relations, we seek to expose how PR can better work within the WordPress community and how the practice of public relations can harness the power of WordPress to successfully execute strategic communication campaigns.
There’s obviously a difference in the public relations world when it comes to writing a blog post versus content prepared for a wire service but in the SEO digital world, the similarities blur when analyzed from a content marketing standpoint. In this post, I’ll dissect when it’s best to use the … [Read More...]